Health & Wellbeing
Practitioner Service
for PCNs
Strengthening Prevention, Behaviour Change & Patient Self-Management in Primary Care
An embedded Health & Wellbeing Practitioner service designed to support Primary Care Networks in improving patient engagement, reducing avoidable GP demand, and supporting prevention-focused care.
Book a PCN Service Discussion
Prevention-First
Embedded within your PCN
Supporting Prevention & Patient Self-Management in Primary Care
Primary care teams are increasingly managing patients with complex long-term conditions, lifestyle-related health challenges, low patient activation and repeated non-clinical attendances.
Many patients require practical support to improve lifestyle behaviours, confidence, engagement and self-management yet these conversations can be difficult to accommodate within routine GP appointments.
An embedded Health & Wellbeing Practitioner (HWP) service provides patients with dedicated support around behaviour change, lifestyle improvement and wellbeing, helping practices intervene earlier and support better long-term outcomes.
Our Health & Wellbeing Practitioners work alongside multidisciplinary teams to support prevention, personalised care and improved patient engagement.
Why Introduce a Health & Wellbeing Practitioner?
Reduce Avoidable GP Demand
Patients who repeatedly attend general practice with lifestyle-related concerns, low confidence in self-management or wellbeing needs can receive targeted support outside of GP appointments.
Support Prevention & Population Health
HWPs help patients engage with preventative care, healthy lifestyle choices and condition management.
Improve Patient Activation
Supporting patients to better understand and manage their own health can improve confidence, engagement and outcomes.
Strengthen Long-Term Condition Support
Patients living with obesity, diabetes, cardiovascular disease, chronic pain or multiple long-term conditions often benefit from structured lifestyle and wellbeing support.
Improve Health Inequalities & Access
Health & Wellbeing Practitioners can help engage harder-to-reach populations and support personalised care approaches aligned to local priorities.
Traditional Primary Care Support vs Embedded Health & Wellbeing Practitioner Model
Appropriate Patients for a Health & Wellbeing Practitioner
Health & Wellbeing Practitioners can support a broad range of patient presentations.
Long-Term Conditions
Lifestyle & Behaviour Change
Mental Wellbeing Support
Prevention & Risk Reduction
Personalised Care Support
Clinical Governance &
Safe Practice
We understand that governance, safety and workforce quality are essential considerations for PCNs.
Patients requiring medical review or specialist intervention are escalated appropriately through agreed pathways.
Our service includes:
Appropriately trained practitioners
Structured induction and onboarding
Clinical supervision and operational oversight
Defined scope of practice
Escalation pathways into wider MDT teams
Safeguarding compliance
Information governance and GDPR compliance
Integrated working alongside primary care teams
Flexible Service Delivery for PCNs
Every Primary Care Network has different operational pressures and population needs.
We offer flexible delivery models including:
Embedded Practice Support
Dedicated sessions integrated into primary care teams.
Multi-Practice Delivery
Clinics delivered across multiple practices within the PCN.
Pilot Programmes
Trial the service before wider implementation.
Remote, Hybrid or Face-to-Face Clinics
Flexible delivery to meet patient and practice needs.
Measurable Outcomes for Your PCN
We work collaboratively with PCNs to develop meaningful reporting and measurable outcomes.
Potential KPIs may include:
Reduction in repeat GP attendance
Improved patient activation and self-management
Increased engagement with preventative care
Behaviour change outcomes
Lifestyle improvement measures
Improved patient confidence and wellbeing
Reduced non-clinical appointment demand
Patient satisfaction
Attendance and engagement rates
Signposting and onward support utilisation
Outcomes can be tailored to align with your PCN priorities and local population health goals.
Why Partner with Xcel Health?
We understand the challenges facing modern primary care and the need for practical, scalable workforce solutions.
Our focus is on delivering services that:
Reduce operational pressure
Improve patient experience
Strengthen prevention strategies
Integrate effectively with MDT teams
Deliver measurable outcomes
Support personalised care priorities
We work collaboratively with PCNs to design services aligned to local priorities and patient demand.
IMPLEMENTATION PROCESS
What Implementation Looks Like
Discovery Discussion
Understanding your PCN priorities, challenges and patient population needs.
Service Design
Agreeing referral criteria, clinic structure and intended outcomes.
Mobilisation
Onboarding, systems setup and operational integration.
Delivery & Reporting
Regular performance reporting and ongoing service optimisation.
Frequently Asked Questions
GET IN TOUCH
Discuss a Health & Wellbeing Practitioner Service for Your PCN
If your PCN is seeking innovative ways to improve prevention, support behaviour change and reduce avoidable demand on general practice, we would welcome a conversation.
Explore whether a Health & Wellbeing Practitioner model could support your network.
01622 94 20 33
admin@xcelhealth.co.uk
